Author Comps: The Why’s and How’s

Identifying and leveraging comparable authors and books is crucial for both the creative and business aspects of writing and marketing your romance novel. By understanding what works in your genre and who your readers are, you can tailor your book to meet market demands and create targeted marketing strategies that resonate with your audience. This approach not only enhances your book's appeal but also increases its chances of success in a competitive market.

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Presenter: Danika Bloom
Bio:  Danika Bloom is a USA Today bestselling author of steamy contemporary romance and the founder of Author Ever After, an online community where she mentors pre-published and early-career romance authors. Before she wrote her first romance novel, she spent over 25 years as a ghostwriter for progressive social justice non-profits in Canada, which means she's spent the better part of her adult life thinking strategically about audience, message, and what makes people pay attention.